Nordic Urban’s vision is to revive the tradition of swimming in the city center in a new way. We are currently actively exploring and negotiating a new location in Stockholm.
Stockholm has a rich history of bath houses being popular meeting places for residents. They have been a cornerstone of Stockholmers’ lives for 200 years, aiming at bringing people together for exercise and relaxation. The city’s most famous and first larger bath house, Strömbadet (1884), was located at Riddarholmen. It was built of wood and attracted over 300,000 annual visitors to enjoy swimming and other activities. The facility is an inspiration to us.
Nordic Urban’s idea is to add something new to the local bathing culture by launching a modern interpretation of the urban bathing facility. We seek to introduce a floating well-being hub where people can swim, enjoy saunas, sunbathe, eat and hang out together, and enjoy being close to the water, every day of the year. A place that can serve as a complete meeting place for all occasions – and all Stockholmers.
