Nordic Urban develops and operates floating well-being hubs by the waters of great cities.
Our well-being concept
Floating Allas hubs are sustainable well-being complexes that improve urban livability for people of all ages and backgrounds, all year round. Each hub’s service offering is curated and localized to meet place-specific needs.
Swimming and bathing
Always open natural water pools and heated outdoor pools, complete with relaxing saunas.
Wellness and fitness
Mind and body-enhancing low-intensity training and exercise opportunities in and outside the pools.
Food and beverages
Café and restaurant services for healthy lifestyles and unforgettable waterfront experiences.
Culture
Ever-evolving cultural programming for escaping the hustle and bustle of everyday life.
Community building
Community-oriented activities and membership societies for bringing people together and nurturing growth.
Events
Flexible event spaces and conference rooms for community and corporate events in inspiring settings.
Reclaiming the waterfronts
We are seeking to engage with cities, communities, and corporate partners to discuss the potentials of developing new floating hubs on urban waterfronts in a public-private-people partnership.
Our floating hubs
Nordic Urban’s network of Allas hubs is transforming urban waterfronts across the globe into destinations for locals and visitors. We have several ongoing negotiations for developing new floating facilities in the centers of large cities.
What’s new?
Explore the latest updates in our quest to improve urban livability.
3.2.2025
Allas Sea Pool has changed its name to Allas Pool. The new name is based on Nordic Urban’s ongoing spa projects in Finland and abroad. The uniform naming convention makes it easier to identify the concept for projects planned for the sea, river or lake. In the same context, Allas Pool has launched a new…
21.10.2024
Live Nation Entertainment, the world’s leading event organizer, has signed an agreement to manage Allas Live’s event offerings in partnership with Allas Sea Pool, continuing the success and growth story of recent years at Allas. Allas Live is located on the seafront in the city center of Helsinki and is an open-air event venue at…
1.4.2024
Nordic Urban and Estonian property development company Kapitel are developing new swimming and well-being facility to Kalasadama Tallinn in Estonia. The new Allas Pool opens a central area in Tallinn for residents’ and visitors’ recreational uses. Helsinki Allas Sea Pool opened in 2017 and has proved to be successful both in visitor numbers and profitability.…
29.8.2023
Decision-makers give first green light for advancing the planning of an upgraded Allas Sea Pool 2.0.
22.6.2023
Allas Sea Pool Helsinki’s new Sauna World is now open, allowing visitors to experience panoramic sea views in cutting-edge Harvia saunas.
30.3.2023
We are seeking a development reservation to maintain and enhance the activities of our Helsinki hub.
21.12.2022
Cardiff Council’s Cabinet gives green light for Nordic Urban’s plans to develop a waterfront Allas Pool facility.